AbbVie Passport Booklet
AbbVie Onco Rebranding
Service
Identity & Print Collateral
Client
AbbVie
Year
2022
Overview
The client wanted to create a fun and compact print piece that resembled a real passport in appearance and dimensions, aiming to educate their sales representatives.
Approach
We created designs inspired by banners and passports. To enhance the tactile and fun elements, I recommended custom stamps for the four stations. These stamps would be used to mark the passports on the KeySA Passport Stamp Collection page.
Passport Stamps
We pulled through the icon that was used to identify each of the stations from the passport, the name of the station, and mimic the style of an actual passport stamp.
Once we introduced them to regular mini stamps, they got over-excited to how lovely they looked and asked to create a set of bonus stamps.
