Case Study 1 - Venclexta Flascards
AbbVie is a leading global biopharmaceutical company, driven by research and committed to developing innovative, advanced therapies for some of the world's most complex and critical conditions. The company's mission focuses on enhancing treatments in four key therapeutic areas: immunology, oncology, virology, and neuroscience.
VENCLEXTA® represents a breakthrough in prescription medication, designed for the treatment of adults with chronic lymphocytic leukemia (CLL) or small lymphocytic lymphoma (SLL). A collaborative development between AbbVie and Roche, VENCLEXTA is a first-in-class therapy, showcasing the commitment of both companies to advancing healthcare solutions.
Service
Web, Interactive PDF
Client
AbbVie
Year
2022
Abbvie
Facts in Flash
Role: Lead Designer
I was tasked with creating a "Facts in a Flash" style layout, culminating in an interactive PDF that aligns with AbbVie’s Oncology branding theme. Given a creative brief with few restrictions, AbbVie expressed a desire for vibrant, fun, and user-friendly flashcard layouts— a departure from their conventional interactive styles.
Creative Output
Faced with a tight deadline, the initial layout drafts were required to be submitted within
3 days, followed by the final polished layout within a week. Below, you can view some of my initial drafts. By round 2, the final design was selected.
Abbvie
Facts in Flash
Results
The client was highly satisfied with the overall design and functionality, especially given the tight timeframe. Our goal was to create a user-friendly, flexible, and clean layout, and we succeeded. This style was not only adopted across numerous flashcard designs by other teams but also served as a conceptual reference for future projects as seen in the short video above.
